
Launching an Online Community for Moms
My Role: Web Development - UX Design - Content Development - Copywriting
I designed and developed the website for Pink Moon, a self-care community for moms based in Bethesda, Maryland. The project aimed to create a platform that attracted local members and engaged a broader audience across the country. By emphasizing the mission of empowering moms through inclusivity, wellness, and community, I focused on showcasing the studio’s offerings while integrating key features such as a donation page, e-commerce shop, and inquiry forms. Ensuring straightforward navigation, an approachable tone, and alignment with the brand’s core values, I aimed to build a user-friendly and welcoming hub that fosters connection and support for this inspiring organization.
The website contributed to a ~900% increase in email subscribers and a 445% growth in social media followers in a short time ahead of the opening of the first flagship studio.