I had the opportunity to create and guide the strategy behind Oath Pizza’s refreshed brand identity. The project was led by Merissa Zaltzberg, and I provided direction and oversight throughout the process.

working on elements such as the updated logo, store design, brand video, marketing materials, and menu. The goal was to create a cohesive look and feel that better resonated with our target customers and highlighted our differentiators while staying true to the company’s values.

This supported post-COVID sales recovery, franchise sales, digital growth, and more.